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- By Nicole Jackson
- 15 May 2026
British American Tobacco has been accused of “utter hypocrisy” for campaigning against anti-smoking regulations in Africa that are already in place in the UK.
A letter obtained by media dispatched by the company’s subsidiary in Zambia to the African officials requests measures restricting tobacco advertising and sponsorship to be abandoned or delayed.
The company is attempting amendments to a pending law that include lowering the suggested dimensions of visual health alerts on cigarette packaging, the withdrawal of controls on flavoured tobacco products, and diminished punishments for any businesses disregarding the new laws.
“Were I in government, I would say that they permit the protection of the British people and perpetuate the death of the Zambian people,” stated the health advocate.
More than 7,000 Zambians a year pass away from cigarette-linked health conditions, according to World Health Organization estimates.
Chimbala said the letter was understood to have been copied to multiple official agencies and was in circulating through public interest organizations.
This occurs during expanded apprehension about industry interference with medical guidelines. Last month, global health authorities sounded an alarm that the tobacco industry was intensifying efforts to weaken global control measures.
“There is proof of corporate influence everywhere. Tobacco company fingerprints are on delayed tax increases in Indonesia, stalled legislation in Zambia and even a compromised resolution at the UN high-level meeting,” stated the corporate monitoring director.
“Should anti-smoking legislation fails to be approved because of this letter, the price could be paid in lives of people who might otherwise quit smoking.”
The anti-smoking legislation progressing through Zambia’s parliament includes measures that exceed UK legislation by also applying to e-cigarettes, and mandating that graphic health warnings cover 75% of product packaging.
Via documentation, BAT suggests this be decreased to 30% or 50% “within the WHO-FCTC guideline limits”, delayed for at least one year after the law is enacted.
Global health authorities actually suggests a alert needs to encompass at least 50% of the cigarette package face “and seek to occupy as much of the principal display areas as possible”. Across the United Kingdom, warnings need to encompass sixty-five percent of a product container sides.
BAT asks for the removal of broad restrictions on flavored cigarette varieties, arguing that it would drive users to “illicitly sold” products. It suggests banning a limited selection of “tastes inspired by desserts, candy, energy drinks, soft drinks and alcohol drinks”. Every scented tobacco product have been prohibited in Britain since 2020.
The proposed legislation proposes sanctions for different infractions “ranging from a percentage of annual turnover to ten-year jail sentences”.
Via documentation, the managing director of the African subsidiary claims the firm is “committed to good corporate behaviour” and “backs the goals of governments to reduce smoking incidence and the related medical consequences” but claims that “certain measures can have unwelcome and unexpected consequences.”
The advocate stated the corporation's recommended amendments would “dilute these regulations so much that the necessary effect for it to create lasting transformation in society will not be achieved”.
The fact that multiple comparable regulations were present in the UK, where the corporation is based, was “utter hypocrisy itself”, he commented.
“We reside in a connected world. If I plant tobacco in my garden and gather the crop and sell it out – and my family members avoid tobacco, but my community's youth consumes … to enrich myself and all the subsequent offspring while my neighbor's family are perishing … is in itself complete moral failure.”
Public health laws in the United Kingdom or other countries had failed to shutter businesses, the advocate mentioned. “Laws don't eliminate the industry. Measures simply defend the people.”
The company representative stated: “The company operates its operations according with relevant national regulations. Additionally, the firm contributes in the country’s legislative process in line with the suitable systems which provide for relevant group engagement in legislation creation.”
The corporation remained “not against rules”, the spokesperson stated, adding that young individuals should be protected from acquiring smoking products and nicotine.
“We support evolving legislation to realize planned public health goals, while recognizing the range of rights and obligations on businesses, users and involved parties,” the spokesperson stated, noting that the company's suggestions “mirror the circumstances of the local commercial environment and smoking product business, which involves rising levels of illicit trade”.
The country's office of business, commercial affairs and industrial development was contacted for response.
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